000			02026pab a2200217 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bBen
100			_aBenkler Yochai
245			_aUnselfish Gene
250			_a7
260			_a _bJuly-August 2011 _c0
300			_a67-75 Pp.
490			_v6
520			_aFor generations, we have operated on the assumption that human beings are fundamentally selfish,and so we have built systems and organizations around monetary incentives, rewards, and punishments. That hasn't always worked very well. Now the tide is starting to turn. In fields such as evolutionary biology, psychology, sociology, political science, and experimental economics, researchers are seeing evidence that human beings are more cooperative and behave far less selfishly than we have long assumed. The success achieved by such collaborative offerings as Wikipedia,Craigslist, Facebook, and open source software has, in fact, a scientific basis. Dozens of field studies have identified highly successful cooperative systems, which are often more stable than those based on incentives. Moreover, researchers have found neural and possibly genetic evidence of a human predisposition to cooperate. Evolution may actually favor people who collaborate and societies that include such individuals. Organizations would be better off helping us to engage and embrace our generous sentiments rather than assuming that we are driven purely by self-interest. We can build collaborative systems by encouraging communication, ensuring that claims about community are authentic, fostering a feeling of solidarity, being fair, and appealing to people's intrinsic motivations. INSET: Ideas in Brief.
650			_aCollaboration
650			_aGeneral Management
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12233.pdf
906			_a891152
999			_c31989 _d31989