000 00644pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bMal
100 _aMallik Venkat
245 _aNew Marketing Order: The Rules of the Game are Changing
250 _a10
260 _a
_bOct 2010
_c0
300 _a82-87 Pp.
490 _v49
650 _aAdvertising
650 _aAdvertising
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12166.pdf
906 _a890992
999 _c31925
_d31925