000 00593pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSan
100 _aSangameshwaran Prasad
245 _aBuy India Buy
250 _a50
260 _a
_b2 May, 2011
_c0
300 _a36-43 Pp.
490 _v30
650 _aMarketing, Shopping
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12077.pdf
906 _a503752
999 _c31836
_d31836