000 00580pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bWes
100 _aWest Laurel
245 _aBrand and Deliver
250 _a4
260 _a
_bOct-Dec 2010
_c0
300 _a6-18 Pp.
490 _v5
650 _aBranding, Asia
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR12019.pdf
906 _a163325
999 _c31778
_d31778