000 00659pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bKhe
100 _aKhera Inder P
245 _aGlobalizing Chinese Brands: Perspectives and Strategy Implications
250 _a1
260 _a
_bJanuary, 2011
_c0
300 _a3-8 Pp.
490 _v41
650 _aChinese Brands
650 _aAdvertising
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR11863.pdf
906 _a39625
999 _c31639
_d31639