000			00996pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bHaa
100			_aHaas Bob
245			_aWhere the Money Isn't
250			_a4
260			_a _bSummer 2010 _c0
300			_a17-25 Pp.
490			_v51
520			_aThe article presents the results of a survey of business executives and board members on the importance of information technology innovation (IT) conducted by A. T. Kearney. Eighty-four percent of the respondents agreed that IT innovation had become more important to their company since 2004. However, the study revealed that investments in IT innovation does not match stated business priorities.
650			_aInnovation, IT
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR11658.pdf
906			_a39029
999			_c31437 _d31437