| 000 | 00670pab a2200193 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _bNag |
||
| 100 | _aNagar Komal | ||
| 245 | _aAdvertising Effectiveness in Different Media : A Comparison of Web and Television Advertising | ||
| 250 | _a3 | ||
| 260 |
_a _bOct 2009 _c0 |
||
| 300 | _a245-260 Pp. | ||
| 490 | _v21 | ||
| 650 | _aTelevision Advertising, Media | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR11547.pdf | ||
| 906 | _a34542 | ||
| 999 |
_c31329 _d31329 |
||