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040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bRic
100 _aRice Mark P
245 _aImplementing a Learning Plan to Counter Project Uncertainty
250 _a2
260 _a
_bWinter 2008
_c0
300 _a54-62 Pp.
490 _v49
520 _aThe article discusses how a company can manage the technical, market, organizational, and research uncertainties that attend new-product development. Certain assumptions underlie each type of uncertainty, and all must be tested in as cost-efficient a way as possible. Objectives for testing must be established beforehand. Lessons learned from the tests are evaluated, new assumptions are formed, and the process repeats. After three or four such loops a firm will have diminished uncertainty to the point where it can proceed with the next stage of planning.
650 _aInnovation
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR11285.pdf
906 _a33887
999 _c31070
_d31070