000 00581pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bBha
100 _aBhandari Bhupesh
245 _aIconic Ambitions
250 _a8
260 _a
_bAug 2009
_c0
300 _a58-62 Pp.
490 _v48
650 _aBrand Strategy
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR11157.pdf
906 _a33578
999 _c30955
_d30955