000 00604pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSet
100 _aSeth Meera
245 _aMindless Branding Heartless CSR
250 _a20
260 _a
_b5 Oct 2009
_c0
300 _a56-59 Pp.
490 _v29
650 _aCase Study-CSR, Marketing
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10942.pdf
906 _a32738
999 _c30748
_d30748