000 00594pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bKur
100 _aKurian Anand
245 _aCommon Denominator
250 _a7
260 _a
_bJul 2009
_c0
300 _a60-64 Pp.
490 _v48
650 _aBranding, Brand Communication
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10818.pdf
906 _a32263
999 _c30634
_d30634