| 000 | 00508cam a22001694a 4500 | ||
|---|---|---|---|
| 008 | 140923b1995 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a007006847X | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bBOV |
||
| 100 | _aBovee C L | ||
| 245 | _aAdvertising Excellence | ||
| 260 |
_aNew York _bMcGraw Hill _c1995 |
||
| 300 | _a561pp. | ||
| 520 | _aMaster : 7488 | ||
| 906 | _a8189 | ||
| 999 |
_c3061 _d3061 |
||