| 000 | 00652pab a2200193 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _bMit |
||
| 100 | _aMittal Manish | ||
| 245 | _aEffectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision | ||
| 250 | _a6 | ||
| 260 |
_a _bJun 2009 _c0 |
||
| 300 | _a12-17 Pp. | ||
| 490 | _vXXXIX | ||
| 650 | _aPurchase Decision, Brand | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10721.pdf | ||
| 906 | _a32042 | ||
| 999 |
_c30538 _d30538 |
||