000 00579pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bRai
100 _aRaina Ishan
245 _aFrom Ooh to Aha
250 _a1
260 _a
_bNov 2008
_c0
300 _a32-34 Pp.
490 _vVI
650 _aBrands, Innovation
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10692.pdf
906 _a32013
999 _c30510
_d30510