000			01674pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bIrw
100			_aIrwin Julie R
245			_aEthical Decisions and Response Mode Compatibility : Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives
250			_a2
260			_a _bApril 2009 _c0
300			_a234-236 Pp.
490			_vXLVI
520			_aAcross four studies, including one involving an actual monetary decision, the authors demonstrate that forming a product consideration set by excluding versus including alternatives induces consumers to place more weight on ethical attributes, such as company labor practices and animal testing. This nonnormative difference reflects a compatibility between exclusion and ethics, and it holds regardless of attribute framing or consumer emotion. The authors also find that consumers judge others' behavior more negatively for excluding ethical products than for including ethical products. These results have implications for the marketing of ethical products, both specifically (e.g., it is important to encourage exclusion modes) and generally (e.g., the failure to consider ethical products may reflect seemingly minor contextual issues guiding the decision process and not consumer disinterest in ethical issues).
650			_aEthics, Decision Making
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10637.pdf
906			_a31922
999			_c30460 _d30460