000			01092pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bLee
100			_aLee Kyoungmi
245			_aCan McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
250			_a2
260			_a _bApril 2009 _c0
300			_a222-233 Pp.
490			_vXLVI
520			_aConsumers use metacognitive experiences to draw inferences about the state of their brand understanding but only when these metacognitive experiences are relevant for making this inference. In such situations, metacognitive difficulty can improve brand evaluations because it triggers efforts to restore brand understanding by seizing on available new information.
650			_aBrand Understanding, Brand Evaluation
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10636.pdf
906			_a31921
999			_c30459 _d30459