000			01965pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bBri
100			_aBriesch Richard A
245			_aHow Does Assortment Affect Grocery Store Choice?
250			_a2
260			_a _bApril 2009 _c0
300			_a176-189 Pp.
490			_vXLVI
520			_aThe authors investigate the impact of product assortments, along with convenience, prices, and feature advertising, on consumers' grocery store choice decisions. Extending recent research on store choice, they add assortments as a predictor, specify a general structure for heterogeneity, and estimate store choice and category needs models simultaneously. Using household-level market basket data, the authors find that, in general, assortments are more important than retail prices in store choice decisions. They find that the number of brands offered in retail assortments has a positive effect on store choice for most households, while the number of stockkeeping units per brand, sizes per brand, and proportion of stockkeeping units that are unique to the store (a proxy for presence of private labels) have a negative effect on store choice for most households. They also find more heterogeneity in response to assortment than to either convenience or price. Therefore, optimal assortments depend on the particular preferences of a retailer's shoppers. Finally, the authors find a correlation in household-level responses to assortment and travel distance (r = .43), which suggests that the less important an assortment is to a consumer's store choices, the more the consumer values convenience, and vice versa.
650			_aStore Choice, Retailing
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10633.pdf
906			_a31918
999			_c30458 _d30458