000			01490pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bPis
100			_aPisano Gary P
245			_aHow to Capture Value from Innovation : Shaping Intellectual Property and Industry Architecture
250			_a1
260			_a _bFall 2007 _c0
300			_a278-296 Pp.
490			_v50
520			_aThe article discusses strategies for capturing value from business innovations by shaping the intellectual property environment and industry architecture. The delivery of innovations to the market requires the inputs of many components and complements to the technology throughout the production supply chain, leading to pressure on the innovator to share the benefits of the innovation with suppliers and competition from imitators. This demonstrates the importance of owning patents and trade secrets or owning complementary technologies and bottleneck assets in the supply chain. The computer industry historically had a vertical architecture, in which a company such as IBM produced all of the components of computer systems, but the industry has broken into horizontal manufacturers.
650			_aIntellectual Property Rights, Innovation
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10542.pdf
906			_a31764
999			_c30373 _d30373