000			01390pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bGil
100			_aGil Richard
245			_aOrganizational Dimensions of Creativity : Motion Picture Production
250			_a1
260			_a _bFall 2007 _c0
300			_a243-260 Pp.
490			_v50
520			_aThe article discusses creativity and innovation in the motion picture industry, including constraints on managing creativity in business such as the need for variety in creative products and the phenomenon of writers' block, which can not be solved by control or incentives. The uncertainties related to creative outputs include informational asymmetries between creative talent and management and uncertainty related to the final product's marketability. The demand for infinite variety in products such as movies, books and video games means vast numbers of new and different products must be created with many doomed to failure. The costs and benefits of internal creativity production versus contracting out are discussed.
650			_aCreativity, Creative Production
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10540.pdf
906			_a31762
999			_c30371 _d30371