000			01400pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bBay
100			_aBaye Michael R
245			_aDashboard for Online Pricing
250			_a1
260			_a _bFall 2007 _c0
300			_a202-216 Pp.
490			_v50
520			_aThe article discusses strategies for pricing products in the online marketplace. Although many theorists predicted that competition due to the Internet would force prices to level off to marginal cost, known as the law of one price, the experience of Internet retailers has shown that competitive advantages still exist. Strategies for online pricing require companies to consider the costs for clickthrough advertising, and to conduct pricing experiments to determine customer sensitivities to prices. Some pricing innovations discussed include pricing changes during a product's life cycle and temporary price cuts to gain competitive advantage. Several case studies are presented for companies whose prices are listed at the price comparison web site Kelkoo.
650			_aE-Retail, Online Customers, Online Pricing
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10538.pdf
906			_a31760
999			_c30369 _d30369