000			01382pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bHoT
100			_aHo Teck-Hua
245			_aNew Product Blockbusters : The Magic and Science of Prediction Markets
250			_a1
260			_a _bFall 2007 _c0
300			_a144-158 Pp.
490			_v50
520			_aThe article discusses the use of prediction markets in launching new products. Due to the massive expenditures by companies on research and development (R&D) of new products and innovations, companies should ensure that only the most successful product ideas make it to launch. Prediction markets provide financial incentives to participants for the accuracy of their predictions, removing problems associated with the accuracy of consumer surveys and experts' panels. The Iowa Electronic Market run by the University of Iowa Tippie College of Business has focused on predicting the outcomes of presidential elections. The operations of the market and its rules and incentives are discussed.
650			_aNew Products, Prediction Markets, Competitive Advantage
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10534.pdf
906			_a31756
999			_c30365 _d30365