000 00584cam a22001934a 4500
008 140923b1988 xxu||||| |||| 00| 0 eng d
020 _a0256059888
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659.1
_bMCG
100 _aMcGann A F
245 _aAdvertising Media
250 _a2nd
260 _aIllinois
_bIrwin
_c1988
300 _a452pp.
520 _aMaster : 5626
650 _a,McGann A F,Advertising Media,Russell J T,Media
906 _a8141
999 _c3019
_d3019