000 00611pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSen
100 _aSengupta Debashish
245 _aReality Shows : The New Marketing Tool
250 _a1
260 _a
_bJan 2009
_c0
300 _a17-19 Pp.
490 _v39
650 _aMedia, Reality Shows
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10300.pdf
906 _a29770
999 _c30143
_d30143