000 00662cam a22001934a 4500
008 140923b1996 xxu||||| |||| 00| 0 eng d
020 _a0132548976
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKOT
100 _aKotler Philip
245 _aMarketing Management
260 _aSingapore
_bPrentice Hall Of India
_c1996
300 _a1055pp.
520 _aMaster : 9324
650 _a,Kotler Philip,Marketing Management,Ang S H,Leong S M,Customer Value,Target Markets
650 _aMarketing Management
906 _a8130
999 _c3010
_d3010