000 | 00601cam a22001934a 4500 | ||
---|---|---|---|
008 | 140923b1990 xxu||||| |||| 00| 0 eng d | ||
020 | _a0030166225 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bASS |
||
100 | _aAssael Henry | ||
245 | _aMarketing | ||
260 |
_aLondon _bDryden _c1990 |
||
300 | _a739pp. | ||
520 | _aMaster : 6359 | ||
650 | _aAssael Henry, Marketing, Organizational Transformation | ||
650 | _aMarketing Management | ||
906 | _a8125 | ||
999 |
_c3005 _d3005 |