000 00601cam a22001934a 4500
008 140923b1990 xxu||||| |||| 00| 0 eng d
020 _a0030166225
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bASS
100 _aAssael Henry
245 _aMarketing
260 _aLondon
_bDryden
_c1990
300 _a739pp.
520 _aMaster : 6359
650 _aAssael Henry, Marketing, Organizational Transformation
650 _aMarketing Management
906 _a8125
999 _c3005
_d3005