000			01563pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bOtt
100			_aOtter Thomas
245			_aIntegrated Model of Discrete Choice and Response Time
250			_a5
260			_a _bOct 2008 _c0
300			_a593-607 Pp.
490			_vXLV
520			_aComputer and Web-based interviewing tools have made response times ubiquitous in marketing research. Practitioners use these data as an indicator of data quality, and academics use them as an indicator of latent processes related to memory, attributes, and decision making. The authors investigate a Poisson race model with choice and response times as dependent variables. The model facilitates inference about respondents' preferences for choice alternatives, their diligence in providing responses, and the accessibility of attitudes and the speed of thinking. Thus, the model distinguishes between respondents who are quick to think and those who are quick to react but do so without much thought. Empirically, the authors find support for the endogenous nature of response times and demonstrate that models that treat response times as exogenous variables may result in misleading inferences.
650			_aResponse Time, Choice Model, Bayesian Analysis
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10148.pdf
906			_a29450
999			_c30000 _d30000