000 00616pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bVer
100 _aVerma Harsh V
245 _aBranding : Context Content and Consequences
250 _a1
260 _a
_bApril 2007
_c0
300 _a27-39 Pp.
490 _v7
650 _aBranding, Network System
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR10062.pdf
906 _a29249
999 _c29920
_d29920