000 00593cam a22001934a 4500
008 140923b1995 xxu||||| |||| 00| 0 eng d
020 _a0844234508
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bREI
100 _aReitman J I
245 _aBeyond 2000
260 _aChicago
_bNTC Books
_c1995
300 _a268pp.
520 _aMaster : 7634
650 _a,Reitman J I,Beyond 2000,Direct Marketing
650 _aMarketing Management
906 _a8107
999 _c2988
_d2988