| 000 | 00589pab a2200193 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _bBha |
||
| 100 | _aBhargava Vivek | ||
| 245 | _aMeasure of Effectiveness | ||
| 250 | _a9 | ||
| 260 |
_a _bAug 2008 _c0 |
||
| 300 | _a60-62 Pp. | ||
| 490 | _vV | ||
| 650 | _aAdvertising, Media | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR9829.pdf | ||
| 906 | _a28928 | ||
| 999 |
_c29698 _d29698 |
||