000			01325pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bAle
100			_aAlexander David L
245			_aAs Time Goes by : Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
250			_a3
260			_a _bJune 2008 _c0
300			_a307-319 Pp.
490			_vXLV
520			_aCombining prior theory about really new products (RNPs) with temporal construal theory, the authors show in four field studies that consumers follow through less often on positive purchase intentions to buy RNPs than on intentions to buy incrementally new products (INPs), and the decrement grows over time. Compared with consumers of INPs, consumers of RNPs are less likely to think concretely about the circumstances of buying and using the products and are more poorly calibrated in their expectations of initial product use. The authors discuss implications for both the marketing of and the market research on RNPs.
650			_aNew Products, Purchasing Power
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR9768.pdf
906			_a28671
999			_c29639 _d29639