000			02366pab a2200193 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bDeb
100			_aDebely Joelle
245			_aPricing of Knowledge-Based Services : Insights from the Environmental Sciences
250			_a0
260			_a _bFebrury 2008 _c0
300			_a167-181 Pp.
520			_aMost of the pricing schemes applied in the service sector are devoted to "service commodities" like airplane seats or hotel rooms. These techniques called dynamic pricing or revenue management exploit the fact that service commodities are sufficiently standardized. Service activities are traditionally described with the help of the IHIP paradigm (Intangibility, Heterogeneity, Instantaneity and Perishability). Indeed, compared to the production of goods, services will typically display a high degree of most of the 4 IHIP dimensions. As such, the intangibility and heterogeneity of knowledge-based services make that automated pricing schemes are not easy to model. In our recent research, we are exploring different kinds of potential pricing schemes that could be used to determine a "fair" price taking into account the point of views of providers and consumers of knowledgebased services. To answer this question, we adopt a multidisciplinary approach essentially grounded on the environmental sciences. The main contribution of this paper is to integrate dollar-based valuation methods, normally used in the valuation of ecological services, to support the definition of prices adapted to knowledgeservices. We are also discussing the difficulty of pricing intangible externalities and its consequences, as well as the difficulty of assessing the Willingness-To-Pay (WTP), which is an inherent problem of these approaches. Dollar-based valuation methods are composed of 3 main families of approaches: implied market decisions, experimental market methods, and surrogate market techniques. We present in the paper several case studies based on each of these approaches that we have developed for the tourism industry.
650			_aEnvironment,
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR9737.pdf
906			_a28618
999			_c29611 _d29611