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040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bBur
100 _aBurgelman Robert A
245 _aDefining the Minimum Winning Game in High-Technology Ventures
250 _a3
260 _a
_bSpring 2007
_c0
300 _a6-26 Pp.
490 _v49
520 _aThe article proposes a means of organizing strategic business planning in ventures in the high-technology industry. There is an overall lack of such planning in high-technology start ups, which tend to originate in an innovation created by a single visionary entrepreneur. Planning to capitalize on the innovation is a secondary add-on to the process. The lack of disciplined analysis leads to haphazard performance which can hamper the realization of the initial innovation, often fatally. The article proposes what it calls the "minimum winning game" to aid the planning process of high-technology ventures. INSETS: Interactive Field Research and Executive Experience;Defining the Minimum Winning Game
650 _aTechnology Ventures, Strategy, Minimum Winning Game, Innovation,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8821.pdf
906 _a25685
999 _c28722
_d28722