| 000 | 00619pab a2200193 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _bSet |
||
| 100 | _aSeth Meera | ||
| 245 | _aLalu Prasad's IIM Lecture | ||
| 250 | _a16 | ||
| 260 |
_a _b11 Sep 2006 _c0 |
||
| 300 | _a56-64 Pp. | ||
| 490 | _v26 | ||
| 650 | _aCase Study-Brand Value, Surrogate Advertising, | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8809.pdf | ||
| 906 | _a25673 | ||
| 999 |
_c28710 _d28710 |
||