000			01473pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bLuo
100			_aLuo Xueming
245			_aWorking with Rivals : The Impact of Competitor Aliances on Financial Performance
250			_a1
260			_a _bFeb 2007 _c0
300			_a73-83 Pp.
490			_vXLIV
520			_aTo survive and prosper in today's highly competitive environment, firms are increasingly engaging in cooperative alliances with their rivals. However, the impact of these competitor alliances on financial performance is largely unknown. This research examines this issue. Using both survey and archival data, the authors conduct two studies that reveal that the intensity of a firm's alliances with its competitors has a curvilinear (inverted U-shaped) influence on return on equity. In addition, the authors find that a firm's competitor orientation, as embodied in its strategies and objectives, can strengthen or weaken this curvilinear effect. Overall, these findings indicate that both competition and cooperation have dark sides that a firm must carefully manage when working with rivals.
650			_aFinancial Performance, Competition,
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8740.pdf
906			_a25519
999			_c28643 _d28643