000			01688pab a2200205 454500
008			140923b0 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bJai
100			_aJain Sanjay K
245			_aMarket orientation and Business Performance : The Case of Indian Manufacturing Firms
250			_a1
260			_a _bJan - Mar 2007 _c0
300			_a14-33 Pp.
490			_v11
520			_aMarket orientation has come to be recognized as a key concept in marketing literature. Researches in other countries point to the presence of a positive relationship between market orientation and business performance. In the Indian context, however, little evidence exists to demonstrate that market orientation is an activity worth pursuing by the business firms. Based on an empirical investigation, the present paper reports a strong relationship existing between market orientation and various financial and non-financial measures of business performance among manufacturing firms in India. Adjusting for the effects of various moderating and control variables, the authors find this relationship to be holding true, irrespective of market conditions. The obvious managerial implication of the study is that it is worth investing resources in making organizations more market-oriented as all this gets amply paid by way of superior business performance.
650			_aMarket orientation, Performance, Building Competencies, Manufacturing Firms,
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8711.pdf
906			_a25490
999			_c28619 _d28619