000 00584pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bHat
100 _aHattangadi Vidya
245 _aCause for Concern
250 _a4
260 _a
_bFeb 2007
_c0
300 _a58-66 Pp.
490 _vIV
650 _aSocial Marketing,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8522.pdf
906 _a24939
999 _c28434
_d28434