000 00694pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bPal
100 _aPalkar Apoorva
245 _aImpact of Brand Equity on Price and Brand Extension : Special Reference to Film Production House in India
250 _a3
260 _a
_bOct - Dec 2006
_c0
300 _a74-79 Pp.
490 _vXXIV
650 _aBrand Extension, Film Production,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8445.pdf
906 _a24808
999 _c28360
_d28360