000 00596pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSub
100 _aSubramanian Anusha
245 _aBrand as the Hero
250 _a3
260 _a
_bFeb 11, 2007
_c0
300 _a90-97 Pp.
490 _v16
650 _aFilm Marketing, Brands,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8428.pdf
906 _a24791
999 _c28344
_d28344