000 00594pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bDsi
100 _aD'silva Bernadette
245 _aIndian Ink Blues
250 _a6
260 _a
_bOct-Nov 2006
_c0
300 _a113-125 Pp.
490 _v5
650 _aCase Study-Marketing,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR8288.pdf
906 _a24390
999 _c28211
_d28211