000 00634cam a22001934a 4500
008 140923b1999 xxu||||| |||| 00| 0 eng d
020 _a0071162003
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bDWY/TAN
100 _aDwyer E Robert
245 _aBusiness Marketing Connecting Strategy,Relationships and Learning
260 _aBoston
_bIrwin McGraw Hill
_c1999
300 _a670p.
650 _aBuyer Behavior,CRM
650 _aMarketing Management
700 _aTanner John F
906 _a448
999 _c280
_d280