| 000 | 00682pab a2200193 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _bVya |
||
| 100 | _aVyas Preeta H | ||
| 245 | _aIncentive Outlay Ratios in Fast Moving Consumer Goods Sector in India | ||
| 250 | _a4 | ||
| 260 |
_a _bOct-Dec 2005 _c0 |
||
| 300 | _a39-47 Pp. | ||
| 490 | _v30 | ||
| 650 | _aBrand Building, Insentives, FMCG (Fast Moving Consumer Goods), | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR7733.pdf | ||
| 906 | _a22357 | ||
| 999 |
_c27665 _d27665 |
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