000 00595pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bGup
100 _aGupta Seema
245 _aEvent Marketing : Issues and Challenges
250 _aC
260 _a
_b2004
_c0
300 _a41-59 Pp.
490 _v1
650 _aEvent Marketing,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR7432.pdf
906 _a21252
999 _c27365
_d27365