000 00605pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bAak
100 _aAaker David A
245 _aLeveraging the Corporate Brand
250 _a3
260 _a
_bJul 2004
_c0
300 _a6-18 Pp.
490 _v46
650 _aCorporate Brand, Advertising,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6761.pdf
906 _a19084
999 _c26700
_d26700