000 00590pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSet
100 _aSeth Meera
245 _aWho will Change First ?
250 _a50
260 _a
_bMay 10, 2004
_c0
300 _a53-57 Pp.
490 _v23
650 _aCase Study-Brands,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6691.pdf
906 _a18851
999 _c26630
_d26630