000 00582pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bGul
100 _aGulati Swati
245 _aLeading Davids, Lagging Goliaths
250 _a4
260 _a
_bApr 2004
_c0
300 _a86-88 Pp.
490 _vX
650 _aFMCG,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6574.pdf
906 _a18550
999 _c26515
_d26515