| 000 | 00599pab a2200193 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _a | ||
| 245 | _aArt and Science of ROI Marketing | ||
| 250 | _a4 | ||
| 260 |
_a _bApr 2004 _c0 |
||
| 300 | _a26-34 Pp. | ||
| 490 | _v43 | ||
| 650 | _aMarketing Investments, ROI Marketing | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6558.pdf | ||
| 906 | _a18534 | ||
| 999 |
_c26499 _d26499 |
||