000 00724cam a22002054a 4500
008 140923b1994 xxu||||| |||| 00| 0 eng d
020 _a0071136703
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSTA
100 _aStanton William
245 _aFundamentals of Marketing
250 _a10th
260 _aNew York
_bMcGraw Hill
_c1994
300 _a697pp.
520 _aMaster : 6538
650 _a,Stanton William,Fundamentals of Marketing,Etzel Michael J,Walker BruceJ.,Marketing,Promotion,Target Markets,Product Mix,Retailing
650 _aMarketing Management
906 _a7538
999 _c2646
_d2646