000 | 00724cam a22002054a 4500 | ||
---|---|---|---|
008 | 140923b1994 xxu||||| |||| 00| 0 eng d | ||
020 | _a0071136703 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bSTA |
||
100 | _aStanton William | ||
245 | _aFundamentals of Marketing | ||
250 | _a10th | ||
260 |
_aNew York _bMcGraw Hill _c1994 |
||
300 | _a697pp. | ||
520 | _aMaster : 6538 | ||
650 | _a,Stanton William,Fundamentals of Marketing,Etzel Michael J,Walker BruceJ.,Marketing,Promotion,Target Markets,Product Mix,Retailing | ||
650 | _aMarketing Management | ||
906 | _a7538 | ||
999 |
_c2646 _d2646 |