000 00586pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bGer
100 _aGerson Ben
245 _aTaking the Cake
250 _a3
260 _a
_bMar 2004
_c0
300 _a29-40 Pp.
490 _v82
650 _aCase Study-Sells Promotion,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6517.pdf
906 _a18461
999 _c26458
_d26458