000 00597pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSub
100 _aSubramanian Melarkode P
245 _aConsumers and Consumerism
250 _a2
260 _a
_bFeb 2004
_c0
300 _a16-19 pp.
490 _vXXXIV
650 _aConsumerism,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6392.pdf
906 _a18176
999 _c26333
_d26333