000 00643pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bKap/Raj
100 _aKaptan Sanjay S
245 _aMarketing Battleground
250 _a5
260 _a
_bFeb 2004
_c0
300 _a21-24 Pp.
490 _v24
650 _aRural Marketing, Consumer Products,
700 _aRajendra Kumar C
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR6381.pdf
906 _a18160
999 _c26322
_d26322